Independent concept / Music
An artist website that gives the whole album era one home.
Mira’s music lived across streaming platforms, fragments of video and an exhausted link-in-bio. WGS shaped an owned release world for fans, press, promoters and future eras.
- Project
- Mira Silt
- Territory
- Sydney, Australia
- Year
- 2026
- Scope
- Strategy, audience journeys, information architecture, art direction, responsive web system, release campaign, EPK and measurement plan
01 / The business reality
The context before
the interface.
Mira is a songwriter and keyboardist preparing her first full album after two independent EPs. Her audience discovers her through intimate rehearsal footage, cinematic fragments and platform recommendations. The attention is real; the context is not hers.
Streaming services are excellent listening destinations, but they place the artist inside someone else’s product. Social media creates discovery, then resets the story with every post. Promoters, press, collaborators and serious fans encounter different fragments and must assemble Mira for themselves.
02 / Visible request
“I need a website before the album announcement.”
03 / Actual diagnosis
Mira does not need a more decorative collection of links. She needs control over context and a structure that survives the campaign. The album’s emotional language needs a durable home, while announce, pre-save, listen, buy, attend, cover, book and contact need a clear hierarchy.
04 / Audience journeys
One world.
Different reasons to enter.
New listener
- Reel or shared track
- Current era
- Hear or watch
- Understand Mira’s voice
- Listen or join
Existing fan
- Release news
- Campaign state
- Tickets or limited object
- Exclusive fragment
- Purchase or join
Press, promoter or label
- Referral or search
- Artist context
- Release and live proof
- Current EPK
- Professional contact
05 / Central insight
The site should be an era-based platform: a stable system whose skin, focal media and primary action can change as the artist moves from announcement to pre-save, release, tour and archive.
06 / Strategic response
The system behind
the atmosphere.
An atmospheric artist platform with clear campaign states, listening, live dates, EPK access, merchandise and direct audience capture.
- 01Current era / album landing
- 02Listen and watch
- 03Live dates
- 04Transmissions / journal
- 05Release archive
- 06Shop
- 07About
- 08Press and EPK
- 09Contact
Built interface / opening state
Real browser rendering,
not a generated mockup.
07 / Visual world
A visual language with a job.
Salt Memory is built from mineral black, oxidised silver, bruised violet and one severe red signal. Macro salt, skin, piano keys and dark water create intimacy without generic pop-star neon. Motion behaves like breath and damaged signal: slow displacement, interference and short flashes.
Creative direction and AI-generated concept imagery: Web Girl Studio.
08 / Key experience decisions
Design choices,
with reasons.
Campaign action changes; the system does not.
- Why
- The primary action moves through announcement, pre-save, listen, tickets and archive while navigation and content models remain stable.
- How to validate
- Test whether visitors can identify the current campaign action within ten seconds.
Audio supports discovery without taking control.
- Why
- One deliberate preview uses explicit controls. Nothing starts with sound.
- How to validate
- Verify keyboard, screen-reader and reduced-motion behaviour.
EPK is a maintained product.
- Why
- Biography, approved photos, credits, release information and contacts carry a visible revision date.
- How to validate
- Ask a promoter to find the current EPK and correct contact.
09 / Responsive + technical layer
The world still works
at 320 pixels.
- One campaign action appears before atmospheric secondary media on mobile.
- Audio controls retain a 44px minimum target and work without hover.
- Credits reflow into labelled lists rather than horizontal tables.
- Media is poster-led and does not preload full-screen video on mobile.
- Reduced motion removes interference and parallax.
Built interface / practical journey
The proof is
in the interaction.
10 / Honest evidence
Interactive QA,
not invented results.
The interactive concept is complete and has been checked across mobile and desktop. These are usability and technical checks, not invented business outcomes.
- 01Identify the release and reach a listening destination within ten seconds.
- 02Find the current EPK and professional contact without reopening navigation.
- 03Confirm keyboard access for audio, gallery and menu controls.
- 04Check image and video choices on average mobile connections.
11 / What this proves
Mira Silt shows how WGS protects an artist’s emotional language while building the practical infrastructure around it. It is a platform that can carry one era intensely, archive it properly and remain useful when the next era begins.
Interactive concept website
See how the strategy
works in the browser.
This complete interactive concept lets you explore the experience directly. It is fictional and does not submit payments, ticket purchases, streams or mailing-list data.
View the interactive artist website →Recognise this problem in your own work?
Your release should have more than a link page.
WGS can build the world around the work and the system behind the release - from fan journeys and campaign states to EPK, commerce and direct audience capture.