WEB GIRLstudio Request diagnosis ↗

Founder-led strategy, design + development

Websites that look like you— and make sense to the right people.

I design and build websites for artists, cultural brands and growing businesses. The work can be expressive, practical or both. What matters is that people understand who you are, trust the experience and know what to do next.

See selected work Tell me about your project

Raw business input

  • Too much to explain
  • Mixed audience
  • Unclear offer
  • No obvious next step
The clarity engine
01 / What A clear offer
02 / Who The right people
03 / Why A reason to choose
Choose

Decision path

  1. Attention
  2. Understand
  3. Trust
  4. Choose
One clear next step
Diagnose Clarify Structure Build

01 / The problem

A beautiful website that says nothing is still expensive silence.

Most weak websites do not fail dramatically. They quietly lose a little trust, clarity and momentum at every screen.

01

Unclear offer

People cannot quickly tell what you do or why it matters.

02

Weak structure

Important information exists, but not in the order people need it.

03

Low trust

The business is stronger than its digital presence makes it look.

04

No conversion flow

Attention arrives, wanders and leaves without a decisive next step.

02 / Fast diagnosis

Where are you now?

Choose the situation closest to yours. The answer changes the solution.

WGS diagnosis

Find the leak before rebuilding.

An audit separates surface-level visual issues from deeper problems in messaging, trust, mobile experience and conversion flow.

Recommended route$400 Website Diagnosis → targeted rebuild
Discuss this route ↗

03 / What I build

One core system.
Every layer aligned.

A website performs better when strategy, identity, interface and acquisition are not designed as separate worlds.

01

Website systems

New builds and strategic redesigns that make the offer obvious and the next step natural.

  • Business diagnosis
  • Conversion architecture
  • Custom UI + code
  • Mobile, speed + launch
02

Brand + interface identity

A visual language that makes the business recognisable, credible and consistent everywhere.

  • Positioning direction
  • Logo refinement
  • Colour + typography
  • Digital design system
03

SEO foundations

The technical and on-page groundwork that helps the right people understand and find you.

  • Search structure
  • Metadata + headings
  • Local SEO alignment
  • Indexing foundations
04

Digital growth layers

Connected touchpoints and AI-assisted systems that keep the website from becoming an island.

  • Social profile alignment
  • Landing pages
  • Analytics setup
  • AI workflow strategy
Liana, founder and creative director of Web Girl Studio, looking to the right under red light
Liana / Founder / Creative DirectorWeb Girl Studio / Sydney

04 / Founder-led studio

Creative instinct.
Strategic logic.
Built by the
same person.

Liana / Founder / Creative Director

I move between strategy, art direction, UX, design and development, so the idea does not get diluted as it passes from one discipline to another. The work stays visually distinctive, commercially clear and technically real.

  • Strategy
  • Art direction
  • UX
  • Design
  • Development

05 / Selected work

Selected work

Two complete concept projects, built to show how creative direction and practical website thinking work together.

Ninth Form model wearing an asymmetric black, bone and tobacco modular look in a pattern-paper studio.

Independent concept / Fashion

Ninth Form

A fashion store that keeps the point of view—and answers buying questions.

An independent fashion store that keeps the campaign feeling strong while making products, sizing, materials and wholesale information easy to understand.
  • Ecommerce strategy
  • Art direction
  • UX
  • Product system
Read the case study ↗View the interactive fashion store →
Education / Founder-built brand2026 ↗
fortepianoacademy.au

FORTEPIANO

Serious education.
Personal attention.

Fortepiano Academy

A premium education brand shaped into a clear enrolment system—balancing artistic credibility, rigorous structure and a warm path for parents and students.

  • Strategy
  • Identity
  • Copy
  • Custom build
  • SEO foundation

Five independent cultural concepts, one founder-built education system, and more work as it becomes ready to prove something specific.

Explore all work ↗

06 / The method

Creative, but never confusing.

The visual idea matters, but it is only one part of the job. I also plan the pages, organise the content, design the mobile experience and build the final website. You work with one person from the first idea to launch.

Start with diagnosis ↗
01

Understand

Understand the business and audience.

02

Plan

Plan the pages and user journey.

03

Create

Create the visual direction.

04

Build

Design and build the website.

05

Test

Test, launch and refine.

07 / Investment

Choose the level.
Keep the logic.

Every scope begins with the same principle: fix the most important business problem before adding more deliverables.

Stop losing trust

Foundation

AUD $2.5–4kProject range

A focused 1–3 page website for a clear offer, professional presence and direct enquiry path.

  • ✦Website audit + basic strategy
  • ✦Light brand direction
  • ✦Mobile optimisation
  • ✦SEO essentials
  • ✦Enquiry setup
Enquire about Foundation ↗
Most complete

Turn traffic into enquiries

Growth System

AUD $5–8kProject range

A complete website system for a service business ready to sharpen its position and grow.

  • ✦Deep business diagnosis
  • ✦4–7 page website
  • ✦Offer + messaging clarity
  • ✦Conversion architecture
  • ✦Analytics + funnel setup
Enquire about Growth System ↗

Lead the category

Authority System

AUD $9–12k+Project range

A premium identity and digital system built to make an established business feel unmistakable.

  • ✦Advanced brand strategy
  • ✦Full visual identity
  • ✦Multi-page website
  • ✦Expanded SEO structure
  • ✦Post-launch optimisation
Enquire about Authority System ↗
Not sure what needs fixing?

Website Diagnosis

A focused review of message, trust, structure, mobile experience and conversion flow.

AUD $400 Request audit ↗

The standard

“I’d rather build the right thing than make the wrong thing prettier.”
Clear enough to understand.Distinct enough to remember.Structured enough to perform.

08 / Questions

Before we
begin.

Websites are the core offer. Branding, SEO foundations, social profile alignment and AI-assisted workflows can be added when they solve a real part of the client journey.

Usable brand assets are preserved. I only recommend refinement when the existing system weakens clarity, trust or consistency on the web.

Sometimes. The $400 Website Diagnosis identifies whether the problem is visual, structural, technical or in the offer itself. The recommendation may be optimisation, a landing page or a rebuild.

A focused website generally takes 2–4 weeks once content and approvals move on schedule. Larger identity and authority systems are scoped individually.

That depends on the build. Tilda is suitable when easy client editing and speed matter most. Custom code is used when the experience needs more control, behaviour or technical flexibility.

09 / Start

Let’s build the thing
people remember.

Tell me where the business is now, what feels wrong and what the website should make possible.

Direct contact
Phone0482 176 777↗ Emailliana.webdev@gmail.com↗ Instagram@webgirlstudio↗

Sydney, Australia
Working Australia-wide

New project enquiries welcome

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